After 20 months of mobilization, urgent, and negotiate for greening up, the internet giant announced today their new goal to operate using more clean renewable energy. More than 700,000 people from around the world combine to make this all possible! Facebook messages to the producers of energy is very clear: invest now in renewable energy, and moving away from coal energy.
Facebook also has committed to develop a program with Greenpeace so that Facebook users can save energy and encourage their community involvement in decisions related to clean energy. The possibility to help empower and mobilize the people around the world to launch the energy revolution is huge!
Starting today, Facebook has a policy to put forward their data centers in locations that facilitate access to renewable energy supply cleaner. Power from coal power for a while still a feature of Facebook, but as they say in the IT sector – it is outdated.Congratulations and thanks to everyone who has helped us to arrive at this victory. Now please announce it to the world! Come show your pride in the world – of course with Facebook – how do you participate in a successful Facebook campaign is because you deserve it! The good people at Facebook also deserves our thanks for having raised the standard for other Internet companies which also have a data center policies.
Mobilization to green up FacebookThe campaign to make up Facebook more green started in February 2010, shortly after the company announced the construction of a new data center that the majority of its electricity needs will come from burning coal.
Hundreds of thousands of people around the world involved. Celebrities and students join the Greenpeace volunteers and activists ranging from Argentina to Zimbabwe, and in every city where Facebook has an office. We act with photos, humor, petitions, music, and dance – and a hot air balloon flying over the Facebook headquarters in Palo Alto, California. Campaign supporter has even been recorded in the Guinness world record (for most comments on a status within 24 hours)
What is your Cloud Color?
The energy used to supply power to data centers, such as those used by the company websites and online services like Facebook, Apple, Microsoft, Twitter and other large IT companies are very large, with a total of more than 2 percent of U.S. electricity needs, and projected will grow 12 percent or more each year.
Videos, images and other data stored in high-technology called “cloud” in order to distribute the data to homes and offices on the spot. If the cloud were a country, it will be on the order of the five largest in terms of electricity use from around the world.
The cloud is mostly placed in a location that is highly dependent electricity needs from various sources, including coal, which is the dirtiest energy sources and the biggest source of global warming pollution in the world.
If all Internet giants want to “unfriend” coal, it will clearly send a strong message to the utilities and investors, which of course can not be ignored. Founder and CEO Mark Zuckerberg has today shows what IT leaders should be doing.
Energy efficiency is important, but for an energy revolution to save the planet we also need to upgrade to green energy. Who’s next?